The soul of the brand and its history
Summer has arrived hot even in our latitudes and at the beginning of August we want to accompany you on holiday, on a wonderful journey of sun, colors and style with a newsletter dedicated to the behind the scenes of our world.
Imagine yourself walking along the beach, the wind in your hair and one of our SH STYLE bags by your side, perfect for any occasion. Each creation is the result of passion, dedication and a careful design process. And today we tell you about the soul of the brand and its history.
The birth of the brand
The SH STYLE brand was born from a visionary, innovative approach linked to a path that sees the founder Sandra Hodel as its protagonist.
Born in Lugano, her personality has always been characterized by a strong creative streak that leads to the birth of continuous new ideas.
With a busy daily life, as a mother and career woman, she gradually decides to dedicate her free time to putting her passion into motion: the desire to create. During 2020, a very particular year due to the pandemic, with a healthy dose of madness she decided to turn an idea into reality. Thus was born “@sandrahodel.style” a project structured with the collaboration of a French ready-to-wear brand, which sees her involved as a personal stylist and which aims to enhance the "image capital" of each person.
The person becomes the focal point of Sandra's work: the uniqueness of each individual, with their own personality and essence, with their characteristics and peculiarities. The creation of this new identity continues and the growing passion for the design of SH STYLE bags, the colors and the desire to create something unique and authentic, lead her to discover new raw materials and to interface with artisan production laboratories.
The first collaborations are established from the meeting with artisans and leather goods manufacturers; after various meetings, phone calls, drafts and prototypes, in the spring of 2022 the first two models of SH STYLE bags see the light.
The SH STYLE bag is seen as a story of the person who wears and uses it, designed to be the ideal life companion, metaphor and accomplice of the steps forward of every woman and man, of their movements, projects and aspirations. Fashion is seen as an expression of art, of feeling, of industriousness, of craftsmanship which is also a narration of the work in “creating every day” our person.
We hope our stories will make you feel even more special as you show off our SH STYLE bags.